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“By far, the best investment you can make is in yourself.”

In a 2019 interview, Warren Buffett made this statement and then went on to describe the three skills he thought were most important to cultivate. And at the top of that list?

Communication.

As scientists, we are often faced with many opportunities to tell others about our work. Communication is an essential skill and like all skills, anyone can improve with practice. But effective practice (in any field) requires instruction. Thus when preparing for a seminar, conference presentation, thesis defense, job interview or public lecture, scientists should consider whether to solicit professional assistance to ensure that they are communicating effectively. But before investing in expert assistance, it’s worth considering the fundamental difference between feedback and coaching.

Feedback: Directed Assessment for a Specific Task

Feedback is evaluative and retrospective. It involves an expert observing your presentation and providing specific observations about what works and what doesn’t. Think of feedback as a combined progress report and action plan that identifies strengths and weaknesses along with recommendations for improvement for a specific talk.

A feedback session typically focuses on concrete elements: the overall structure of your presentation, slide design, data visualization, your vocal delivery, body language, and audience engagement. As an objective observer, an expert can point out patterns you might not notice yourself. For instance, they might highlight a tendency to rush through complex methodologies or that your conclusion lacks the clear implications needed to demonstrate the significance of your research.

Feedback is particularly valuable when you’re somewhat comfortable with scientific presentations but want to refine your approach for a specific audience or high-stakes situation. It’s also ideal if you have a draft presentation and want professional validation or targeted suggestions for improvement.

Coaching: Development Through Process

Coaching, by contrast, is developmental and forward-looking. Rather than simply evaluating your current project, a coach works with you to build new skills, overcome specific challenges, and develop your unique speaking style. The relationship is collaborative and ongoing, focusing on your growth as a speaker rather than just polishing a single presentation.

A scientific communication coach helps you identify and work through deeper issues that might be holding you back. Perhaps you struggle with presentation anxiety, have difficulty distilling complex research into accessible explanations, or find it challenging to tailor your message for different audiences—from fellow researchers to funding committees to the general public. Coaching addresses these root causes through targeted exercises, practice sessions, and strategic planning.

The coaching process often involves multiple sessions where you’ll practice new techniques, receive real-time guidance, and gradually build confidence. Your coach becomes a partner in your development, adapting their approach based on your learning style and specific goals.

Choosing the Right Approach

The decision between coaching and feedback depends largely on your current presentation skills, timeline, and specific needs. If you are preparing for a particularly important conference, public lecture, job interview or defense, a feedback session might be sufficient. You likely have a one off need for an expert to help you polish your scientific communication.

However, if you’re newer to scientific presentations, facing a significant challenge like stage fright during your first major conference, or looking to make a substantial leap in your ability to communicate complex research effectively, coaching might be a better investment. The ongoing support and skill development that coaching provides can transform not just your next presentation, but your overall effectiveness as a scientific communicator.

Consider your timeline as well. Feedback can be valuable even close to your speaking date, as it provides immediate, actionable insights. Coaching, however, requires more time to be truly effective, as building new skills and confidence happens gradually.

Making the Most of Your Investment

Some consultants offer both services, and the most effective approach might combine elements of both. You might begin with a feedback session to identify specific areas for improvement, then engage in coaching to develop those skills over time.

When evaluating potential consultants, ask about their approach and methodology. A good professional will help you determine whether you need feedback, coaching, or a combination of both based on your specific situation and goals.

Effective communication is a skill that you will rely on throughout your career. Investing in expert assistance is easily one of the best investments in yourself that you can make.

Please comment, like, repost here or at my LinkedIn site. And if you think I can help you with your communication challenges, please contact me directly here or on LinkedIn for assistance.